Fenty Beauty by Rihanna | Makeup & Beauty for Everyone

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NEW ARRIVALS ALERT

You've seen them on your socials—now make them yours.

FLEX ON THE GO

FREE MINI PUFFY BAG

ON £40+ ORDERS

FLEX ON THE GO

FREE MINI PUFFY BAG

ON £40+ ORDERS

Pro Filt'r Fluid Flex Natural Matte Longwear Foundation — 386W

Pro Filt'r Fluid Flex Natural Matte Longwear Foundation — 386W

Pro Filt'r Fluid Flex Natural Matte Longwear Foundation

NEW

Fluid Flex Foundation Brush 165

Fluid Flex Foundation Brush 165

Fluid Flex Foundation Brush 165

NEW

Fluid Flex Foundation + Brush Bundle

Fluid Flex Foundation + Brush Bundle

Fluid Flex Foundation + Brush Bundle

ONLINE EXCLUSIVE SAVE 10%

The Fenty Flex Routine

The Fenty Flex Routine

The Fenty Flex Routine

ONLINE EXCLUSIVE SAVE 20%

A closed tube of Gloss Bomb Universal Lip Luminizer in the shade Fu$$y on a grey background.

Gloss Bomb Universal Lip Luminizer — Fu$$y

Gloss Bomb Universal Lip Luminizer

Fu$$y2 Sizes18 Shades

BESTSELLER

Butta Drop Whipped Oil Body Cream with Tropical Oils + Shea Butter — Salted Caramel

Butta Drop Whipped Oil Body Cream with Tropical Oils + Shea Butter — Salted Caramel

Butta Drop Whipped Oil Body Cream with Tropical Oils + Shea Butter

Salted Caramel5 Shades

RIHANNA'S FAVE

Gloss Bomb Stix High-Shine Gloss Stick — Caviar Crystalz

Gloss Bomb Stix High-Shine Gloss Stick — Caviar Crystalz

Gloss Bomb Stix High-Shine Gloss Stick

Caviar Crystalz24 Shades

LIMITED EDITION NEW

Diamond Bomb All-Over Diamond Veil — How Many Carats?! Midnight Diamonds Collection

deep skin toned model wearing diamond bomb all over diamond veil in shade how many carats?!?

Diamond Bomb All-Over Diamond Veil

How Many Carats?!6 Shades

LIMITED EDITION NEW

The Homecurl Curl Defining Cream

The Homecurl Curl Defining Cream

The Homecurl Curl Defining Cream

AWARD WINNER BESTSELLER

Allover Body Mist — Vanilla Flowers

Allover Body Mist — Vanilla Flowers

Allover Body Mist

Vanilla Flowers2 Sizes4 Shades

Butta Drop Hydrating Body Milk — Vanilla Flowers

Butta Drop Hydrating Body Milk — Vanilla Flowers

Butta Drop Hydrating Body Milk

Vanilla Flowers6 Shades

NEW ONLINE EXCLUSIVE

An open Fenty Hella Thicc mascara tube on a grey background.

Hella Thicc Volumizing Mascara — Cuz I'm Black

Hella Thicc Volumizing Mascara

Cuz I'm Black2 Sizes3 Shades

BESTSELLER

Fenty Parfum Body Creme

Fenty Parfum Body Creme

Fenty Parfum Body Creme

You Mist Makeup-Extending Setting Spray

You Mist Makeup-Extending Setting Spray

You Mist Makeup-Extending Setting Spray

Invisimatte Instant Setting + Blotting Powder with open packaging and blotting cushion shown on a concrete background.

Invisimatte Instant Setting + Blotting Powder

Invisimatte Instant Setting + Blotting Powder

BENDS + STRETCHES TO EVERY (E)MOTION

Pro Filt'r Fluid Flex Foundation

Rihanna wears Pro Filt'r 386W

Rihanna wears Pro Filt'r 386W

Rihanna wears Pro Filt'r 386W

Pro Filt'r Fluid Flex Natural Matte Longwear Foundation — 386W

Pro Filt'r Fluid Flex Natural Matte Longwear Foundation — 386W

This game-changing waterproof foundation is engineered to flex, bend and stretch to every (e)moti...

Rihanna wears Pro Filt'r 386W

Rihanna wears Pro Filt'r 386W

Rihanna wears Pro Filt'r 386W

Pro Filt'r Fluid Flex Natural Matte Longwear Foundation — 386W

Pro Filt'r Fluid Flex Natural Matte Longwear Foundation — 386W

This game-changing waterproof foundation is engineered to flex, bend and stretch to every (e)moti...

Pro Filt'r Fluid Flex Natural Matte Longwear Foundation

Pro Filt'r Fluid Flex Natural Matte Longwear Foundation

Pro Filt'r Fluid Flex Natural Matte Longwear Foundation

Pro Filt'r Fluid Flex Natural Matte Longwear Foundation — 386W

Pro Filt'r Fluid Flex Natural Matte Longwear Foundation — 386W

This game-changing waterproof foundation is engineered to flex, bend and stretch to every (e)moti...

Rihanna wears Pro Filt'r 386W

Rihanna wears Pro Filt'r 386W

Rihanna wears Pro Filt'r 386W

Pro Filt'r Fluid Flex Natural Matte Longwear Foundation — 386W

Pro Filt'r Fluid Flex Natural Matte Longwear Foundation — 386W

This game-changing waterproof foundation is engineered to flex, bend and stretch to every (e)moti...

Rihanna wears Pro Filt'r 386W

Rihanna wears Pro Filt'r 386W

Rihanna wears Pro Filt'r 386W

Pro Filt'r Fluid Flex Natural Matte Longwear Foundation — 386W

Pro Filt'r Fluid Flex Natural Matte Longwear Foundation — 386W

This game-changing waterproof foundation is engineered to flex, bend and stretch to every (e)moti...

Rihanna wears Pro Filt'r 386W

Rihanna wears Pro Filt'r 386W

Rihanna wears Pro Filt'r 386W

Pro Filt'r Fluid Flex Natural Matte Longwear Foundation — 386W

Pro Filt'r Fluid Flex Natural Matte Longwear Foundation — 386W

This game-changing waterproof foundation is engineered to flex, bend and stretch to every (e)moti...

Rihanna wears Pro Filt'r 386W

Rihanna wears Pro Filt'r 386W

Rihanna wears Pro Filt'r 386W

Pro Filt'r Fluid Flex Natural Matte Longwear Foundation — 386W

Pro Filt'r Fluid Flex Natural Matte Longwear Foundation — 386W

This game-changing waterproof foundation is engineered to flex, bend and stretch to every (e)moti...

Rihanna wears Pro Filt'r 386W

Rihanna wears Pro Filt'r 386W

Rihanna wears Pro Filt'r 386W

Pro Filt'r Fluid Flex Natural Matte Longwear Foundation — 386W

Pro Filt'r Fluid Flex Natural Matte Longwear Foundation — 386W

This game-changing waterproof foundation is engineered to flex, bend and stretch to every (e)moti...

Rihanna wears Pro Filt'r 386W

Rihanna wears Pro Filt'r 386W

Rihanna wears Pro Filt'r 386W

Pro Filt'r Fluid Flex Natural Matte Longwear Foundation — 386W

Pro Filt'r Fluid Flex Natural Matte Longwear Foundation — 386W

This game-changing waterproof foundation is engineered to flex, bend and stretch to every (e)moti...

MEET YOUR NEW ROUTINE

Go-to steps for a smooth finish, every time.

1. CLEANSE

step 1

TOTAL CLEANS'R

Gentle on skin, rich on feels—a
plush, creamy + hydrating cleanser.

2. TREAT

STEP 2

DEW N PLUMP

Glow, plump and strengthen: 3-in-1
dew it all serum.

3. HYDRATE + PROTECT

STEP 3

HYDRA VIZOR

Your done-in-one moisturizer:
hydrates, brightens, smooths + protects.

4. COVER

STEP 4

PRO FILT'R FLUID FLEX

Fluid Flex Foundation Technology bends + stretches to every (e)motion for all-day
smooth wear.

5. SET

STEP 5

YOU MIST

The skin-loving spray that makes makeup stay all day.

6. BLUR + MATTIFY

STEP 6

INVISIMATTE

Universally sheer powder to set, blur + mattify on the go.

CREATE A SEAMLESS BASE

Prep skin for Pro Filt'r Fluid Flex with Fenty Skin bestsellers.

ICONIC PICKS FOR BOMB LIPS

Explore bestsellers, lip-loving formulas + poppin' shades.

Gloss Bomb Universal Lip Luminizer — Wattabrat

Gloss Bomb Universal Lip Luminizer — Wattabrat

Gloss Bomb Universal Lip Luminizer

Wattabrat18 Shades

NEW

Gloss Bomb Stix High-Shine Gloss Stick — Rose Amber

Gloss Bomb Stix High-Shine Gloss Stick — Rose Amber

Gloss Bomb Stix High-Shine Gloss Stick

Rose Amber24 Shades

Fenty Treatz Hydrating + Strengthening Lip Oil — Barbados Cherry

Smear of Cherry Treat Conditioning Lip Oil with Cherry Seed Oil and Barbados Cherry with hint of pink tint.

Fenty Treatz Hydrating + Strengthening Lip Oil

Barbados Cherry7 Shades

BESTSELLER

Trace'd Out Longwear Waterproof Pencil Lip Liner — Rose Amber

Trace'd Out Longwear Waterproof Pencil Lip Liner — Rose Amber

Trace'd Out Longwear Waterproof Pencil Lip Liner

Rose Amber16 Shades

A closed tube of Gloss Bomb Universal Lip Luminizer in the shade Fu$$y on a grey background.

Gloss Bomb Universal Lip Luminizer — Fu$$y

Gloss Bomb Universal Lip Luminizer

Fu$$y2 Sizes18 Shades

BESTSELLER

tube of Fenty Beauty Gloss Bomb Heat Universal Lip Luminizer + Plumper in shade Hot Chocolit Heat on concrete background

Gloss Bomb Heat Universal Lip Luminizer + Plumper — Hot Chocolit Heat

Gloss Bomb Heat Universal Lip Luminizer + Plumper

Hot Chocolit Heat10 Shades

BESTSELLER VIRAL FAVE

An open Fenty Icon Velvet lipstick tube on a light background.

Fenty Icon Velvet Liquid Lipstick — The MVP

Fenty Icon Velvet Liquid Lipstick

The MVP12 Shades

BESTSELLER

STUNNA LIP PAINT LONGWEAR FLUID LIP COLOR, Uncensored

Stunna Lip Paint Longwear Fluid Lip Color — Uncensored

Stunna Lip Paint Longwear Fluid Lip Color

Uncensored2 Sizes8 Shades

BESTSELLER

Gloss Bomb Oil Luminizing Lip Oil N' Gloss—Miss Jellyfish

Gloss Bomb Oil Luminizing Lip Oil N' Gloss—Miss Jellyfish

Gloss Bomb Oil Luminizing Lip Oil N' Gloss

Miss Jellyfish7 Shades

Gloss Bomb Ice Cooling Lip Luminizer — Berry Jelly

Gloss Bomb Ice Cooling Lip Luminizer — Berry Jelly

Gloss Bomb Ice Cooling Lip Luminizer

Berry Jelly5 Shades

LIMITED EDITION

An open container of Plush Puddin' lip mask on a lilac background.

Plush Puddin' Intensive Recovery Lip Mask — Vanilla

Plush Puddin' Intensive Recovery Lip Mask

Vanilla6 Shades

BESTSELLER

tube of Fenty Beauty Gloss Bomb Cream Color Drip Lip Cream lip gloss shown in shade Fenty Glow

Gloss Bomb Cream Color Drip Lip Cream — Fenty Glow

Gloss Bomb Cream Color Drip Lip Cream

Fenty Glow5 Shades

BESTSELLER

Open product shot of Gloss Bomb Stix Shimmer in shade Flamingo Fling on a concrete background.

Macro shot of 3 models with light, medium, and deep skin tones wearing Gloss Bomb Stix High-Shine Gloss Stick in Shimmering Flamingo Fling.

Gloss Bomb Stix High-Shine Gloss Stick

Shimmering Flamingo Fling24 Shades

SHIMMER

Lux Balm Hydrating Moisture Barrier Lip Balm — Barbados Cherry

Lux Balm Hydrating Moisture Barrier Lip Balm — Barbados Cherry

Lux Balm Hydrating Moisture Barrier Lip Balm

Barbados Cherry2 Shades

NEW + IMPROVED FORMULA VIRAL FAVE

THE FENTY BEAUTY BRANDS

Rihanna's vision of haircare, makeup, skincare + fragrance for all.

FENTY FRAGRANCE