Fenty Beauty by Rihanna | Makeup & Beauty for Everyone

NEW ARRIVALS ALERT

You've seen them on your socials—now make them yours.

FLEX ON THE GO

FREE MINI PUFFY BAG

ON £40+ ORDERS

SHOP NOW

FLEX ON THE GO

FREE MINI PUFFY BAG

ON £40+ ORDERS

SHOP NOW

Pro Filt'r Fluid Flex Natural Matte Longwear Foundation

386W50 Shades

£35.00

£1,166.67 l

NEW

Fluid Flex Foundation Brush 165

£29.00

NEW

Shop Now

Fluid Flex Foundation + Brush Bundle

£57.60

ONLINE EXCLUSIVE SAVE 10%

Shop Now

Shop Now

The Fenty Flex Routine

£94.40

ONLINE EXCLUSIVE SAVE 20%

Shop Now

A closed tube of Gloss Bomb Universal Lip Luminizer in the shade Fu$$y on a grey background.

Gloss Bomb Universal Lip Luminizer

Fu$$y2 Sizes18 Shades

From £15.00

BESTSELLER

Butta Drop Whipped Oil Body Cream with Tropical Oils + Shea Butter

Salted Caramel5 Shades

£32.00

£160.00 l

RIHANNA'S FAVE

Gloss Bomb Stix High-Shine Gloss Stick

Caviar Crystalz24 Shades

£24.00

£6,666.67 kg

LIMITED EDITION NEW

Diamond Bomb All-Over Diamond Veil

How Many Carats?!6 Shades

£32.00

£4,000.00 kg

LIMITED EDITION NEW

The Homecurl Curl Defining Cream

2 Sizes

From £15.00

£85.29 l

AWARD WINNER BESTSELLER

Allover Body Mist

Vanilla Flowers2 Sizes4 Shades

From £18.00

£165.71 l

Butta Drop Hydrating Body Milk

Vanilla Flowers6 Shades

£29.00

NEW ONLINE EXCLUSIVE

An open Fenty Hella Thicc mascara tube on a grey background.

Hella Thicc Volumizing Mascara

Cuz I'm Black2 Sizes3 Shades

From £11.00

£2,100.00 l

BESTSELLER

BENDS + STRETCHES TO EVERY (E)MOTION

Pro Filt'r Fluid Flex Foundation

SHOP NOW

Rihanna wears Pro Filt'r 386W

Pro Filt'r Fluid Flex Natural Matte Longwear Foundation

Rihanna wears Pro Filt'r 386W

MEET YOUR NEW ROUTINE

Go-to steps for a smooth finish, every time.

1. CLEANSE

step 1

TOTAL CLEANS'R

Gentle on skin, rich on feels—a
plush, creamy + hydrating cleanser.

SHOP NOW

2. TREAT

STEP 2

DEW N PLUMP

Glow, plump and strengthen: 3-in-1
dew it all serum.

SHOP NOW

3. HYDRATE + PROTECT

STEP 3

HYDRA VIZOR

Your done-in-one moisturizer:
hydrates, brightens, smooths + protects.

SHOP NOW

4. COVER

STEP 4

PRO FILT'R FLUID FLEX

Fluid Flex Foundation Technology bends + stretches to every (e)motion for all-day
smooth wear.

SHOP NOW

5. SET

STEP 5

YOU MIST

The skin-loving spray that makes makeup stay all day.

SHOP NOW

6. BLUR + MATTIFY

STEP 6

INVISIMATTE

Universally sheer powder to set, blur + mattify on the go.

SHOP NOW

CREATE A SEAMLESS BASE

Prep skin for Pro Filt'r Fluid Flex with Fenty Skin bestsellers.

SHOP SKINCARE

ICONIC PICKS FOR BOMB LIPS

Explore bestsellers, lip-loving formulas + poppin' shades.