RIHANNA’S VISION OF HAIRCARE FOR ALL

Enter a new era of repair.

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ALWAYS-ON REPAIR, AT EVERY STEP

Replenicore-5 is clinically tested to repair, strengthen, hydrate, smooth + protect at every step.

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STRONGER BY THE STYLE

Endless inspo, exclusive styling tips + must-try techniques.

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MEET THE FENTY HAIR LINEUP

Your hair on Fenty? It’s stronger by the style.

For All—Truly

FROM MY CURLY PEOPLE

TO THOSE WHO LOVE PROTECTIVE STYLES,

TO THOSE WITH STRAIGHT

OR WAVY HAIR, THERE’S SOMETHING FOR YOU.

- RIHANNA

STRONGER STYLES START HERE

SHOP MADE-FOR-YOU REPARATIVE STARTER BUNDLES

Cleanse, condition, treat + protect.

Choose between Moisture Repair or Deep Moisture Repair full-size bundles.

SHOP MOISTURE REPAIR SHOP DEEP MOISTURE REPAIR

THE RADICALLY TRANSFORMATIVE POWER OF HAIR? RIHANNA OWNS THAT.

Hair’s been pivotal in Rihanna’s life, marking iconic eras as an artist, and as a person. Like all her brands, this one’s personal.

SELF-EXPRESSION THROUGH SWITCHIN’ HAIRSTYLES

Fenty Hair empowers you to wear your hair your way, no matter your type or texture—then switch it up the next day.

A REVOLUTION IN REPAIR FOR STRONG, HEALTHY HAIR

Infused with Replenicore-5 in every step so you can be unapologetically you, without compromising your hair health.

REPARATIVE HAIRCARE FOR ALL, BACKED BY SCIENCE + STYLISTS

Innovative formulas developed with the help of the best chemists + stylists, tested on all hair types and textures + loved by Rihanna.

WARM, AMBERY FLORAL SCENT

Luxe, rich + bright—the scent of a new era.

GOLDEN AMBER

LEMON + SPARKLING YUZU

FREESIA

LILY

COCONUT

STRONGER BY THE STYLE

Everday ‘dos, steppin’ out styles + everything in between—for all types + textures.

GET THE LOOKS

Coily, curly + wavy styles

Intertwined + intricate styles

Snatched, sleek + smooth styles

Blown out, pressed or curled

REPLENICORE-5 REPAIRS AT EVERY STEP

Infused in all of our products—even our stylers—our proprietary complex is clinically tested to repair, strengthen, hydrate, smooth + protect at every step, no matter your hair type or texture.

HEALTHY HAIR BACKED BY SCIENCE

Replenicore-5’s unique technology penetrates the cuticle, repairs split ends + reduces future breakage. Every time you use Fenty Hair, you’re repairing.

INTENTIONAL, EFFICACIOUS FORMULA

Replenicore-5 is made up of five key components—all packed with nutrients known to fortify and promote healthy hair.

STRONGER BY THE STYLE

Inspired by Rihanna’s love for self-expression through hair, Replenicore-5’s continuous loop of repair empowers you to wear your hair your way, and switch it up the next day.

THE FENTY BEAUTY BRANDS

Rihanna's vision for haircare, beauty, skincare + fragrance for all.

Thanks!

RIHANNA’S VISION OF HAIRCARE FOR ALL

ALWAYS-ON REPAIR, AT EVERY STEP

STRONGER BY THE STYLE

SHOP MADE-FOR-YOU REPARATIVE STARTER BUNDLES

THE RADICALLY TRANSFORMATIVE POWER OF HAIR? RIHANNA OWNS THAT.

SELF-EXPRESSION THROUGH SWITCHIN’ HAIRSTYLES

A REVOLUTION IN REPAIR FOR STRONG, HEALTHY HAIR