About The Brands

MEET THE WORLD OF FENTY BEAUTY BRANDS

Rihanna was inspired to create the world of Fenty Beauty brands after years of partnering with the best of the best in the beauty industry—and still seeing a void for products that performed across all skintones + types and hair textures.

FENTY BEAUTY

This is where Rihanna started it all, for all. More than just makeup, it’s a mission with a vision, serving foundation that put every tone on the map. Launching color that created new ways of being and seeing with loaded pigments and freestyle formulas.

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FENTY SKIN

Great skin makes great makeup. Start your base with Fenty Skin—smart, high-performance skincare with a clear mission: treat, smooth and tighten the look of pores, day and night, under makeup and over time. Never complicated, always clinical.

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FENTY HAIR

The radically transformative power of hair? Rihanna owns that. But serving looks and switchin’ styles can take its toll. Enter Fenty Hair: a new era of repair. It’s a line that infuses repair into every step for styles that won’t stop. Your hair on Fenty?  It’s stronger by the style.

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FENTY FRAGRANCE

Like its creator, Fenty Eau De Parfum turns the invisible into the unmissable, attracting all the attention. It’s a bold, complex statement that’s raw yet warm, floral yet spicy. It’s rare + unforgettable—it’s scent that’s meant to be seen.

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“What began as a concept, a desire really, for every person to feel truly represented, and not only included, but celebrated, has now become bigger than I ever imagined.” –Rihanna