Celebrate simplified skincare with juiced-up multitaskers for all skin textures + tones.
Exclusions apply, whilst stock lasts.
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Hit refresh with our latest drops + bestsellers.
Discover best selling rich brown shades that look good on everyone.
SHOP NOWDiscover award winning foundations in formulas and shades for all.
THE FOUNDATION SHOPSave coin and bundle your must–haves. Exclusively here.
SHOP NOWGive it up for Gloss Bomb Universal Lip Luminizer. It's the boss of all glosses—literally.
SHOP NOWGet your routine right with cherry-inspired shades + scents.
SHOP SWEET CHERRIEZCop the reparative lineup that won an Allure Readers’ Choice Award.
SHOP NOWWin at having brighter smoother skin with this Barbados Cherry-infused collection.
Shop Now10 flexible shades with a glowy, radiant finish—no whitecast.
SHOP NOWDiscover need-it-now new arrivals + obsessions.
Give your lips some love and find the formulation for you.
VISIT NOWThe longwear, luminous formulas that deliver a natural, glowy finish every time.
SHOP NOWHook up with a hydrating body care routine.
GLOW UPNo matter your hair type, texture or need, you're going to find a go-to.
SHOP NOWExpress your every mood with game-changing formulas in hella shades.
SHOP NOWYou fell in love with the hair crew—now you need ‘em in minis too.
SHOP FENTY HAIR MINISOur exclusive services will answer all your needs.