Plus, receive a free Cherry Jelly Bag on orders £65+.
IT'S CHERRY SZN
Get your fix with 15% off cherry inspired bestsellers and limited edition sets.
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EXCLUSIVE
LIMITED EDITION
EXCLUSIVE
LIMITED EDITION
EXCLUSIVE
LIMITED EDITION
EXCLUSIVE
LIMITED EDITION
BESTSELLER
EXCLUSIVE SHADE
TODAY’S FORECAST: HOT FENTY FAVES
Soak in the sun with the ultimate summer staples.
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LIMITED EDITION
NEW
LIMITED EDITION
SAY HELLO TO YOUR NEW GLOW
Hit refresh with our latest drops + bestsellers.
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FENTY FAVES
BUNDLED UP
BUNDLED UP
Save coin and bundle your must–haves. Exclusively here.
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ALLURE READERS’ CHOICE AWARD
Give it up for Gloss Bomb Universal Lip Luminizer. It's the boss of all glosses—literally.
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NEW SHADES ADDED
ALL LIPS CAN GET IT—LINER FOR EVERY LOOK
Enhance your pout with Trace’d Out—now in more creamy colours that last 8 hours.
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TOP IT OFF WITH SOME CHERRY
Get your routine right with cherry-inspired shades + scents.
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FEELIN’ A FRESH-FACED LOOK?
Cold weather can’t stop you with these complexion faves by your side.
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JUST NAMED ‘BEST NEW BRAND’
Cop the reparative lineup that won an Allure Readers’ Choice Award.
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NEW
CHERRY DUBS ALL ROUND
Win at having brighter smoother skin with this Barbados Cherry-infused collection.
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MOISTURISER + MINERAL SUNSCREEN + SKIN TINT
10 flexible shades with a glowy, radiant finish—no whitecast.
SHOP NOWFENTY FAVES
Discover need-it-now new arrivals + obsessions.
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THE GLOSS BOMB SHOP
Give your lips some love and find the formulation for you.
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MAKE A LIL’ COMMOTION
AWARD-WINNING COMPLEXION
The longwear, luminous formulas that deliver a natural, glowy finish every time.
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YOUR BAWDY DESERVES THE BEST
Hook up with a hydrating body care routine.
GLOW UP
HAIRCARE TRULY FOR ALL
No matter your hair type, texture or need, you're going to find a go-to.
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LIP LINEUP
Express your every mood with game-changing formulas in hella shades.
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MEET THE SHAWTIES
You fell in love with the hair crew—now you need ‘em in minis too.
SHOP FENTY HAIR MINISWANT MORE INSPO? WE GOT YOU
Discover new looks, products, trends + more.
FENTY’S GOT YOUR BACK
Our exclusive services will answer all your needs.
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