Meet the holiday clique that’ll keep
you lookin’ lit from head to toe.
GIVE SOME, GRAB SOME.
Everything you need to gift the ultimate glow-up—for you and your crew.
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39% SAVING
NEW
GIVE SOME, GRAB SOME.
Everything you need to gift the ultimate glow-up—for you and your crew.
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GIFTS THAT GLOW HARD
The szn’s ultimate gifting destination, open 24/7.
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MUST-HAVE MAKEUP
Check these faves off your list for a look that lights up the room.
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SPOTLIGHT-WORTHY SKINCARE
All the goods for your brightest, smoothest skin.
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LUXE HAIRCARE
Turn heads with essentials that style, soften + repair.
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THE SCENT OF THE SZN
A bold floral fragrance to warm up your vibe.
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BODY BESTSELLERS
Soft, smooth skin. Irresistible scents. What’s not to love?
SHOP NOWTODAY’S FORECAST: HOT FENTY FAVES
Soak in the sun with the ultimate summer staples.
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LIMITED EDITION
NEW
LIMITED EDITION
NEW
LIMITED EDITION
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NEW SHADES
GLOSS BOMB LIP LUMINIZER
Roll up with ‘Rose Amber,’ Rihanna’s new fave—available now. Or go holographic with ‘Gimme Space' landing Sept 12.
DRIP YOUR LIPS
NEW SIZE
SET, BLUR + MATTIFY ON THE GO
Rihanna's must-have to blot shine? Mini Invisimatte Instant Setting + Blotting Powder.
GET SET
NEW + EXCLUSIVE
STUNNA’S GOT A NUDE ATTITUDE
The cult-fave longwear liquid lip, now in 3 high-impact, neutral shade you can only find here.
SHOP STUNNA LIP PAINT
NEW
GLOW, PLUMP AND STRENGTHEN: 3-IN-1 DEW IT ALL SERUM
Meet Dew N Plump Hydrating Nectar Glow Serum.
DEW IT ALL
NEW
THE REAL QUICK BRIGHTENING FIX
Wake up your face with Bright Fix Instant Brightening + Blurring Powder.
GET IT BRIGHT
NEW + LIMITED EDITION
SMURFETTE IT UP + FEEL BLUE’TIFUL
Get your inner Smurf unlocked, with a likeup of Fenty Beauty + Fenty Skin must-haves that pop.
GET SMURF’DMORE FAVES, LESS FOMO
Move quick—these limited-edition drops are about to dip.
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EXCLUSIVE
LIMITED EDITION
BESTSELLER
SOFT MATTE
EXCLUSIVE
LIMITED EDITION
AWARD WINNER
BESTSELLER
EXCLUSIVE
LIMITED EDITION
SAY HELLO TO YOUR NEW GLOW
Hit refresh with our latest drops + bestsellers.
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TRENDING
MAKE ’EM MELT WITH HOT CHOCOLIT
Discover best selling rich brown shades that look good on everyone.
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FEELIN’ A FRESH-FACED LOOK?
Discover award winning foundations in formulas and shades for all.
THE FOUNDATION SHOP
FENTY FAVES
BUNDLED UP
BUNDLED UP
Save coin and bundle your must–haves. Exclusively here.
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ALLURE READERS’ CHOICE AWARD
Give it up for Gloss Bomb Universal Lip Luminizer. It's the boss of all glosses—literally.
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TOP IT OFF WITH SOME CHERRY
Get your routine right with cherry-inspired shades + scents.
SHOP SWEET CHERRIEZ
JUST NAMED ‘BEST NEW BRAND’
Cop the reparative lineup that won an Allure Readers’ Choice Award.
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NEW
CHERRY DUBS ALL ROUND
Win at having brighter smoother skin with this Barbados Cherry-infused collection.
Shop NowFENTY FAVES
Discover need-it-now new arrivals + obsessions.
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THE GLOSS BOMB SHOP
Give your lips some love and find the formulation for you.
VISIT NOW
MAKE A LIL’ COMMOTION
AWARD-WINNING COMPLEXION
The longwear, luminous formulas that deliver a natural, glowy finish every time.
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YOUR BAWDY DESERVES THE BEST
Hook up with a hydrating body care routine.
GLOW UP
HAIRCARE TRULY FOR ALL
No matter your hair type, texture or need, you're going to find a go-to.
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LIP LINEUP
Express your every mood with game-changing formulas in hella shades.
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MEET THE SHAWTIES
You fell in love with the hair crew—now you need ‘em in minis too.
SHOP FENTY HAIR MINISWANT MORE INSPO? WE GOT YOU
Discover new looks, products, trends + more.
FENTY’S GOT YOUR BACK
Our exclusive services will answer all your needs.
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