Meet Dew N Plump Hydrating Nectar Glow Serum.
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NEW + EXCLUSIVE
STUNNA’S GOT A NUDE ATTITUDE
The cult-fave longwear liquid lip, now in 3 high-impact, neutral shade you can only find here.
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NEW
GLOW, PLUMP AND STRENGTHEN: 3-IN-1 DEW IT ALL SERUM
Meet Dew N Plump Hydrating Nectar Glow Serum.
DEW IT ALL
NEW
THE REAL QUICK BRIGHTENING FIX
Wake up your face with Bright Fix Instant Brightening + Blurring Powder.
GET IT BRIGHT
NEW + LIMITED EDITION
SMURFETTE IT UP + FEEL BLUE’TIFUL
Get your inner Smurf unlocked, with a likeup of Fenty Beauty + Fenty Skin must-haves that pop.
GET SMURF’DTODAY’S FORECAST: HOT FENTY FAVES
Soak in the sun with the ultimate summer staples.
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EXCLUSIVE SHADE
NEW
NEW
ONLINE EXCLUSIVE
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LIMITED EDITION
NEW
LIMITED EDITION
SAY HELLO TO YOUR NEW GLOW
Hit refresh with our latest drops + bestsellers.
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FENTY X SHEERLUXE
WIN £500 WORTH OF PRODUCT
We've teamed up with Sheerluxe to offer one lucky reader the chance to WIN £500-worth of products.
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TRENDING
MAKE ’EM MELT WITH HOT CHOCOLIT
Discover best selling rich brown shades that look good on everyone.
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FEELIN’ A FRESH-FACED LOOK?
Discover award winning foundations in formulas and shades for all.
THE FOUNDATION SHOP
FENTY FAVES
BUNDLED UP
BUNDLED UP
Save coin and bundle your must–haves. Exclusively here.
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ALLURE READERS’ CHOICE AWARD
Give it up for Gloss Bomb Universal Lip Luminizer. It's the boss of all glosses—literally.
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TOP IT OFF WITH SOME CHERRY
Get your routine right with cherry-inspired shades + scents.
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JUST NAMED ‘BEST NEW BRAND’
Cop the reparative lineup that won an Allure Readers’ Choice Award.
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NEW
CHERRY DUBS ALL ROUND
Win at having brighter smoother skin with this Barbados Cherry-infused collection.
Shop NowMORE FAVES, LESS FOMO
Move quick—these limited-edition drops are about to dip.
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EXCLUSIVE
LIMITED EDITION
LIMITED EDITION
NEW
EXCLUSIVE
LIMITED EDITION
EXCLUSIVE
LIMITED EDITION
EXCLUSIVE
LIMITED EDITION
FENTY FAVES
Discover need-it-now new arrivals + obsessions.
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THE GLOSS BOMB SHOP
Give your lips some love and find the formulation for you.
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MAKE A LIL’ COMMOTION
AWARD-WINNING COMPLEXION
The longwear, luminous formulas that deliver a natural, glowy finish every time.
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YOUR BAWDY DESERVES THE BEST
Hook up with a hydrating body care routine.
GLOW UP
HAIRCARE TRULY FOR ALL
No matter your hair type, texture or need, you're going to find a go-to.
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LIP LINEUP
Express your every mood with game-changing formulas in hella shades.
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MEET THE SHAWTIES
You fell in love with the hair crew—now you need ‘em in minis too.
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Discover new looks, products, trends + more.
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Our exclusive services will answer all your needs.
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