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1-12-1-13-gwp 

11/21-11/22 

11/22-11/26 100 

11/22-11/26 75 

11/27-11/28 

11/4-11/6 

11/9-11/13 

12 DAYS GWP | 1 

12 DAYS GWP | 11 

12 DAYS GWP | 5 

12 DAYS GWP | 6 

12 DAYS GWP | 7 

12 DAYS GWP | 8 

12 DAYS | 3 

14/5-19/5 

20 Percent Off Select Face Faves 

50% Off Mascara + Lash Primer 

8/22-8/24 

8/29-8/30 

[BACKEND] '26 FENTY FAM 35% OFF 

[BACKEND] '26 FENTY FAM 40% OFF 

[BACKEND] '26 FENTY FAM 50% OFF 

[BACKEND] '26 FENTY FAM 60% OFF 

[BACKEND] '26 FENTY FAM CORE 30% OFF 

[BACKEND] FOUNDATIONS 

[BACKEND] HALLOWEEN 2025 - 25% OFF 

[BACKEND] Stocking Filler 20% 

[BACKEND] Stocking Fillers 25% 

[BACKEND] Winter Sale 2026 - 20% 

[BACKEND] Winter Sale 2026 - 25% 

[BACKEND] Winter Sale 2026 - 30% 

[BACKEND] Winter Sale 2026 - 40% 

[BACKEND] Winter Sale 2026 - 50% 

[BACKEND] Winter Sale 2026 - 60% 

[DISCOUNT] ALL FB - BANK HOL SALE 

[DISCOUNT] ALL FF - BANK HOL SALE 

[DISCOUNT] ALL FH - BANK HOL SALE 

[DISCOUNT] ALL FS - BANK HOL SALE 

[Tentpole] All FB + FS + FF - EXCLUDING NEW ADS + FH 

[Tentpole] All FB + FS + FF+ FH 

[Tentpole] All FB + FS + FF+ FH - EXCLUDING DEEPER DEALZ 

[Tentpole] All FB + FS + FF+ FH - EXCLUDING NEW ADS 

AA FENTY FAM GWP - TIER 1 

AA FENTY FAM GWP - TIER 2 

Accessories 

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ADMIN: Handpicked for You (Cart + Nav) 

affiliate-offer 

Afterpay Day 

Afterpay Day 

AHOY, ZADDY! 

All 

All Eye 

All Fenty Beauty 

All Fenty Beauty + Fenty Skin 

All Fenty Skin 

All Fragrance 

All Killawatt 

All Makeup 

All Skincare 

All Things Pink 

all-refillables 

AM Routine 

Amber Bouquet Scent 

Arcane Collection 

As Seen on TikTok 

Award Winners 

Back in stock 

Back in Stock 

Back To School 

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backend-stocking-stuffers-sale 

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BADDEST, MADDEST HATTER 

Bank Holiday GWP 

Bank Holiday Sale 

Beauty Beat Stock List 

Best of Fenty 

Best Sellers - cart recco 

best-sellers 

Bestsellers 

Bestsellers Under $50 

Bloomin + Bougie Scent 

Blotting 

Blush 

blush-highlighter 

blushlighter 

Bobbie's Lip Gloss Faves 

body 

Body Cleanser + Scrub 

Body Lava 

Body Makeup 

Body Sauce 

body-mist 

Bold Lippies 

Boxing Day Sale 

Bronze All Ova Summertime Collection 

Brow 

Brushes + Tools 

brushes-tools 

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Butta Drop 

Butta Drop Whipped Oil Body Cream with Tropical Oils + Shea Butter 

butta-drop-vanilla-dream 

Buy 3 Minis, Get the 4th Free 

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Catalog Exclude 

CDP Collection 

Cheek Makeup 

Cheeks Out 

Cherry Dub Crew 

Chocolit Faves 

christmas-in-july 

Cleanser 

Colour Of The Season 

Complexion [Promo Collection] 

Complexion Besties 

Complexion Brushes [Promo Collection] 

Complexion Sale 

complexion-cafe 

complexion-faves 

Concealer + Corrector 

Concealer Promotion 

Conditioner 

Contour 

Contour + Bronzer 

CRM EXCLUSIVE 

CRM GWP 

CYBER - EA GWP 

CYBER AA - TEIR 1 GWP 

CYBER AA - TIER 2 GWP 

CYBER MONDAY GWP 

Deeper Dealz 

deeper-deals 

Deluxe Pro Filt'R Soft Matte Foundation 

Detox Routine 

DISCOUNT COLLECTION: CS Appeasement Codes 

DISCOUNT COLLECTION: SMS/Email Welcome Offer 

DISCOUNT COLLECTION: SXF15 

discount-collection-all-promo-eligible-incl-new-arrivals 

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DISCOUNT: Affiliates Extra 

Dragon Child 

EA 

EA FENTY FAM GWP 

Eaze Drop 

Eaze Drop Deluxe Sample 

Eaze Drop Foundation Stick

Flawless complexion made easy. Try Fenty Beauty's Eaze Drop Stick blurring foundation... 

Eaze Drop'Lit All-Over Glow Enhancer

An all-over glow enhancer that features skin-loving ingredients that help hydrate, brighten... 

Ella's Complexion Besties 

Exclusive Bundles 

Exclusive! Buy 3 Minis, Get The 4th Free 

Exclusives 

Exfoliating Routine 

Eye Brushes 

Eye Care 

Eye Essentials Sale 

Eye Makeup 

Eyeliner 

Eyeshadow 

Face Brushes 

Face Faves 

Face Makeup 

Face Makeup 

Face Moisturiser 

Fairy Bomb Shimmer Powder 

Feb 16 Price Updates 

Fenty Bath + Body 

Fenty Beauty + Fenty Skin + Fenty Fragrance 

Fenty Beauty Holiday Sets 

Fenty Beauty New Arrivals 

Fenty Beauty Refills 

FENTY BEAUTY X JAZZELLE 

Fenty Cheeks Suede Powder Blush 

Fenty Faves 

Fenty Faves [Promo Collection] 

Fenty Faves, Your Way 

Fenty Fresh Scent 

Fenty Icon 

Fenty Icon Refillable Semi-Matte Lipstick - Summatime Collection 

Fenty Icon The Case Semi-Matte Refillable Lipstick: Summatime Edition 

Fenty Icon The Fill Semi-Matte Refillable Case + Fill Set 

Fenty Icon The Fill Semi-Matte Refillable Lipstick: Summatime Collection 

Fenty Skin [Promo Collection] 

Fenty Skin Anniversary Sale 

Fenty Skin Bestsellers 

Fenty Skin Face 

Fenty Skin Mini Sets 

Fenty Skin New Arrivals 

Fenty Skin Sale 

Fenty Skin Start'rs 

Fenty Skin Start'rs - Face 

Fenty Tiger 

Fenty Treatz Hydrating + Strengthening Lip Oil 

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FENTYHAIR EA GWP 

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fentyskin-exclusives 

fentyskin-moisturizer 

fentyskin-shop 

fentyskin-toner-serum 

Festie Besties 

Flypencil 

Foundation 

Foundation + Concealer 

Fragrance + Body Mist 

Fragrance Minis 

Fragrance Promotion 

Fragrance Sets 

Fragrance-Free 

Free Gift Collection 

Free Gift Promotion 

Fresh + Fruity Scent 

fruitz-collection 

FS Influencer Promo Campaign 

Full Size 

Full-Size Fenty Eau de Parfum 

Game Day Collection 

Get The Look: Diamond Dusted 

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get-the-look-killa-cheeks 

get-the-look-lip-combos 

Gifts for Bare Faced Besties 

Gifts for Every Skin Type 

Gifts for the Grad 

Gifts for Your Squad 

Gifts Under $26 

Gifts Under £30 

Gifts Under £40

Gifts Under £50

Gifts Under £75 

gifts-under-25 

gifts-under-51 

Gleam Big Face + Body Shimmer Stick 

Glitty Lid Shimmer Liquid Eyeliner 

glorillas-looks 

Gloss Bomb 

Gloss Bomb Cream 

Gloss Bomb Oil 

Gloss Bomb Oil Luminizing Lip Oil N' Gloss 

Gloss Bomb Universal Lip Luminizer Showstoppr Edition 

Gloss Bomb Universal Lip Luminizer: Arcane Collection 

gloss-bomb-lip-pairings 

gloss-bomb-shop 

Glow Essentials 

Golden Goddess 

Grip Trip Primer 

GWP 

GWP - 2 

GWP Collection Tier 1 

GWP Only 1 product 

GWP Tier 2 

GWP TIER 3 

gwp-collection-5 

gwp_test_17.04 

Hair Minis + Travel Size 

Hair Sets 

Hair Stylers 

Hair Treatments 

hair-new-arrivals 

hair-shampoo 

Halloween Looks 

halloween-sale-backend 

Hand Care 

Head-to-Toe Moisture 

Health & Beauty > Personal Care > Cosmetics > Bath & Body 

Health & Beauty > Personal Care > Cosmetics > Cosmetic Tools > Makeup Tools > Makeup Sponges 

Health & Beauty > Personal Care > Cosmetics > Makeup > Body Makeup 

Health & Beauty > Personal Care > Cosmetics > Makeup > Face Makeup > Face Primer 

Health & Beauty > Personal Care > Cosmetics > Perfume & Cologne 

Health & Beauty > Personal Care > Cosmetics > Skin Care > Toners & Astringents > Toners 

Hella Thicc Volumizing Mascara

The ultra-creamy, ultra-black formula features a tapered brush that coats and loads... 

Hella Thicc Youtube Shorts 

Hey, Bouquet 

Hey, Bouquet Scent 

Hidden 

Highlighter 

Highlighters Summer Send Off 

Holiday Collections 

Holiday Sets Sale 

Home page 

Hot Cheeks Baked Blush 

Hot Cheeks Velour Blushlighter

Swipe on somethin’ sweet with two cherry-on-top blushlighter shades. This limited-edition blush... 

Hydra Vizor Huez Tinted Moisturizer Broad Spectrum Mineral SPF 30 Sunscreen Refill 

Hydra Vizor Mini Sunscreen 

hydrate-routine 

Hydrating Skincare 

Hydrating Skincare Routine 

ICON Velvet Liquid Lipstick 

Invisimatte 

Just Added! 

Kane Lim's Fenty Face 

kelli-annes-holiday-gift-guide 

Killawatt 

Killawatt Foil 

Killawatt Foil Freestyle Highlighter Duo 

labor-day-weekend-sale 

Lady Dracula 

Last Chance 

Limited Edition 

Lip & Lip Sets

Lip [Promo Collection] 

Lip Balm + Treatment 

Lip Gloss 

Lip Legends 

Lip Liner 

Lip Lovers Sale 

Lip Makeup 

Lip Makeup 

Lip Plumper 

Lip Stain 

Lip Summer Send Off 

Lip Treatments 

lip-lockr 

Lipstick 

Lipstick + Lip Stain 

Liquid Killawatt Fluid Freestyle Highlighter 

Liquid Lipstick 

Lunar New Year Edit 

Luxury Gifts 

Madison Beer's go-to products 

Makeup Minis + Travel Size 

Makeup Must-Haves

Makeup Sets 

makeup-all 

makeup-face-blush 

makeup-face-blush-highlighter 

makeup-refillables 

makeup-vaults-sets 

March 10 Price Update 

Mary J. Blige X Fenty Beauty 

Mascara 

Masks 

Masks + Treatments 

Match Stix 

Match Stix Color Adaptive Cheek + Lip Stick 

Match Stix Contour 

Match Stix Correcting Skinstick 

Match Stix Duo Contour + Highlight Set 

Match Stix GWP 

Match Stix Matte 

Match Stix Matte Skinstick 

Match Stix Skinstick Squad 

Match Stix Trio 

Mattemoiselle 

Mattemoiselle Plush Matte Lipstick 

Mermaidcore 

Mineral SPF 

Mini Eaze Drop'Lit All-Over Glow Enhancer

An all-over glow enhancer that features skin-loving ingredients that help hydrate, brighten... 

Mini Gloss Bomb 

Mini Gloss Bomb & Keychain with Charm 

Mini Match Stix Duo Contour + Highlighter Set 

Minis 

Minis Stock Up 

Moisturiser Sale 

Mother's Day Gift Guide 

National Cherry Day 

National Chocolate Day 

national-lipstick-day-uk 

New + Bestsellers

New Arrivals 

New Shades! Gloss Bomb Heat 

New! Fragrance Bundles 

New! Powder Foundation 

newness 

Nighttime Skincare Routine 

No Makeup, Makeup Essentials 

NSG 

nyc-liner 

Ordergroove Eligible Klaviyo 

pdp-banner-collection 

Plush Puddin' Intensive Recovery Lip Mask 

Poutsicle Hydrating Lip Stain 

Poutsicle Hydrating Lip Stain: Summatime Collection 

Powder 

Pre-Show Glow + Liquid Killawatt 

Prime + Set 

prime-and-set 

Primers + Setting Powders 

Pro Filt'r 

Pro Filt'r Mattifying Primer 

Pro Filt'r/ Luminous/Eaze Drop GWP 

pro-filtr 

Promotion Exclusions 

PWP 

Red-carpet Ready 

Refillable Skincare 

Replen + Save 

Replen + Save Foundation 

Replen + Save Instant Flex 

rewardStyle Promo 

Rihanna @ Fashion's Biggest Night Out 

Rihanna's British Vogue Cover 

Rihanna's Faves 

Rihanna's Holiday Faves 

Rihanna's Preppin' for the Blue Screen💙 

Rihanna's Vogue Cover Look 

Rihanna’s Gala Glam 2025 

Rihanna’s Gala Look 

Salted Caramel Collection 

Savage X Fenty Show Looks 

Save Mo’ + Serve Mo’ 

sb-gwp-test 

Search Results 

Self Care Staples 

Serve Face At The Function 

Sets 

Setting Powder + Spray 

Shade Finder: Blotting 

Shade Finder: Fenty Skin 

Shade Finder: Primer 

Shampoo 

Shop All 

Shop All Gifts + Gift Sets 

Shop All Hair 

Shop Festie Besties 

SHOP SAFFRON'S FENTY FAM SALE TOP PICKS 

Shop the Singles Day Early Access Exclusive 

shop-fenty-eau-de-parfum 

shop-new 

shop-new-fenty-skin 

Shower + Bath 

Singles' Day Dealz 

SingleTire Gift 

size-test 

Skin Essentials 

Skin Summer Send Off 

Skin Tint 

Skincare = Self-care 

Skincare for Makeup 

Skincare Minis + Travel Size 

Skincare Routine for Body 

Skincare Sets 

skincare-face 

skincare-lotions-moisturizers 

skincare-routines-moisturizing 

skincare-serums 

Snap Shadows Mix & Match Eyeshadow Palette 

Spend + Save 

SPF Sunscreen 

Spring Beauty Must-haves 

Spring Must-Haves 

spring-essentials 

STAGING: Cyber Week Deals 

Stock Stuffers 

Stocking Fillers 

Stocking Fillers Sale 

Stunna 

Subtle Staples 

Summatime Collection 

Summer Beauty Must-Haves 

Summer Essentials 

Summer Send-Off Sale 

Summer Skin Must-Haves 

Sun Stalk'r 

tentpole-contingency-1 

tentpole-contingency-2-mini-skin-must-haves 

test collection (size variant) 

Test Microcollection 

The Fenty Face 

The Gift of All Gifts 

The Halloween Shop 

The Holiday Glow-Up Collection 

The Rose Amber Collection 

The Smurfette Collection 

the-real-dealz 

TikTok Must-Haves 

Tinted Lippies 

Toners 

toni-bravos-holiday-gift-guide 

Trace'd Out Longwear Waterproof Pencil Lip Liner 

travel-essentials 

Travel-size Start'rs 

Treatments 

Valentine's Day Gift Guide ❤ 

Valentine's Day Sale 

Value Sets + Bundles 

Vanilla Dream Scent 

Vanilla Flowers 

Vanilla Flowers Scent 

Vegan 

VIP Flash Sale 

Viral Faves 

VIRAL FAVES 25% OFF 

VIRAL FAVES 30% OFF 

VIRAL FAVES 40% OFF 

Virtual Bundles 

Virtual Consultation Eligible 

Warm Vanilla Sugar Scent 

We're Even Hydrating Longwear Concealer

That natural-skin flex—fast. This light coverage, longwear formula melts effortlessly for a... 

We're Even Mini Hydrating Longwear Concealer 

Winter Must-Haves