HIT ‘EM WITH THE HOTTEST HAIRSTYLES

Define, protect, slick or snatch—we got somethin’ for every hair type, texture + style.

SHOP STYLERS

HEALTHY HAIR—FAST RESULTS YOU CAN SEE + FEEL IN JUST 1 USE*

Fast + easy bond-building treatment that penetrates deep to provide instant inside-out repair

*Based on a clinical study when rinsed out

THE COMEBACK KID

MEET THE FENTY HAIR LINEUP

Your hair on Fenty? It’s stronger by the style.

BESTSELLER

The Homecurl Curl Defining Cream

2 sizes

(476)

£29.00

20% OFF MINI

The Curl Crew Instant Damage Repair Treatment + Curl-Defining Set

(6)

£26.00 £20.80

20% OFF MINI SET

The Maintenance Crew Universal Start'r Kit

(30)

£49.00 £39.20

BESTSELLER

The Comeback Kid Instant Damage Repair Treatment Bond Builder

2 sizes

(240)

£34.00

The Rich One Moisture Repair Shampoo

(303)

£29.00

The Rich One Moisture Repair Conditioner

(170)

£29.00

20% OFF MINI

The Protection Posse Instant Damage Repair Treatment + Heat Protectant Set

(3)

£26.00 £20.80

The Protective Type 5-in-1 Heat Protectant Styler

2 sizes

(119)

£29.00

EXCLUSIVE

Moisture Repair the Maintenance Crew Full-Size Bundle

Shop Now

Moisture Repair the Maintenance Crew Full-Size Bundle

(0)

£109.00

Shop Now

The Gelly Type Strong Hold Gel

(177)

£27.00

STRONGER STYLES START HERE

SHOP MADE-FOR-YOU REPARATIVE STARTER BUNDLES

Cleanse, condition, treat + protect.

Choose between Moisture Repair or Deep Moisture Repair full-size bundles.

SHOP MOISTURE REPAIR SHOP DEEP MOISTURE REPAIR

For All—Truly

FROM MY CURLY PEOPLE

TO THOSE WHO LOVE PROTECTIVE STYLES,

TO THOSE WITH STRAIGHT

OR WAVY HAIR, THERE’S SOMETHING FOR YOU.

- RIHANNA

THE RADICALLY TRANSFORMATIVE POWER OF HAIR? RIHANNA OWNS THAT.

Hair’s been pivotal in Rihanna’s life, marking iconic eras as an artist, and as a person. Like all her brands, this one’s personal.

SELF-EXPRESSION THROUGH SWITCHIN’ HAIRSTYLES

Fenty Hair empowers you to wear your hair your way, no matter your type or texture—then switch it up the next day.

A REVOLUTION IN REPAIR FOR STRONG, HEALTHY HAIR

Infused with Replenicore-5 in every step so you can be unapologetically you, without compromising your hair health.

REPARATIVE HAIRCARE FOR ALL, BACKED BY SCIENCE + STYLISTS

Innovative formulas developed with the help of the best chemists + stylists, tested on all hair types and textures + loved by Rihanna.

WARM, AMBERY FLORAL SCENT

Luxe, rich + bright—the scent of a new era.

GOLDEN AMBER

LEMON + SPARKLING YUZU

FREESIA

LILY

COCONUT

REPLENICORE-5 REPAIRS AT EVERY STEP

Infused in all of our products—even our stylers—our proprietary complex is clinically tested to repair, strengthen, hydrate, smooth + protect at every step, no matter your hair type or texture.

HEALTHY HAIR BACKED BY SCIENCE

Replenicore-5’s unique technology penetrates the cuticle, repairs split ends + reduces future breakage. Every time you use Fenty Hair, you’re repairing.

INTENTIONAL, EFFICACIOUS FORMULA

Replenicore-5 is made up of five key components—all packed with nutrients known to fortify and promote healthy hair.

STRONGER BY THE STYLE

Inspired by Rihanna’s love for self-expression through hair, Replenicore-5’s continuous loop of repair empowers you to wear your hair your way, and switch it up the next day.

THE FENTY BEAUTY BRANDS

Rihanna's vision for haircare, beauty, skincare + fragrance for all.

Thanks!

HIT ‘EM WITH THE HOTTEST HAIRSTYLES

HEALTHY HAIR—FAST RESULTS YOU CAN SEE + FEEL IN JUST 1 USE*

SHOP MADE-FOR-YOU REPARATIVE STARTER BUNDLES

THE RADICALLY TRANSFORMATIVE POWER OF HAIR? RIHANNA OWNS THAT.

SELF-EXPRESSION THROUGH SWITCHIN’ HAIRSTYLES

A REVOLUTION IN REPAIR FOR STRONG, HEALTHY HAIR