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NEW

THE HEAD-TURNING POWER OF
A GOOD HAIR DAY, BOTTLED

Top off your look with notes of warm florals, yuzu, coconut, vanilla
+ sandalwood.

MEET THE MISTA

NEW

THE WATER BOI
REPARATIVE LEAVE-IN
CONDITIONER SPRAY 

Clinical repair + hydration that won't weigh you down. 

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HIT ‘EM WITH THE HOTTEST HAIRSTYLES

Define, protect, slick or snatch—we got somethin’ for every hair type, texture + style. 

SHOP STYLERS

NEW

THE HOLIDAY
GLOW-UP
COLLECTION

Shine bright this szn with hair

that feels as good as it looks.

TREAT YOURSELF

HYDRATED HAIR ALL SUMMER 

Roll up to the vacay with strong, healthy strands.

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NEW
The Mista Hair + Body Fragrance Mist The Mista Hair + Body Fragrance Mist

The Mista Hair + Body Fragrance Mist

4.8 star rating
(138)
£26.00
25% SAVING NEW
The Rich Curls 3-Piece Curl-Defining Routine The Rich Curls 3-Piece Curl-Defining Routine

The Rich Curls 3-Piece Curl-Defining Routine

0 star rating
(0)
£39.00
AWARD WINNER BESTSELLER
The Homecurl Curl Defining Cream Award
The Homecurl Curl Defining Cream The Homecurl Curl Defining Cream

The Homecurl Curl Defining Cream

2 sizes
4.3 star rating
(652)
£29.00
30% SAVING £50 VALUE
The Hydrated + Hot Ones Leave-in Conditioner + Heat Protectant Duo The Hydrated + Hot Ones Leave-in Conditioner + Heat Protectant Duo

The Hydrated + Hot Ones Leave-in Conditioner + Heat Protectant Duo

£35.00
AWARD WINNER BESTSELLER
The Comeback Kid Instant Damage Repair Treatment Bond Builder Award
The Comeback Kid Instant Damage Repair Treatment Bond Builder The Comeback Kid Instant Damage Repair Treatment Bond Builder

The Comeback Kid Instant Damage Repair Treatment Bond Builder

2 sizes
4.6 star rating
(339)
£34.00
BACK IN STOCK NEW
The Water Boi Reparative Leave-In Detangling Conditioner Spray Award
The Water Boi Reparative Leave-In Conditioner Spray on a peach background. The Water Boi Reparative Leave-In Conditioner Spray before and after on long thick hair.

The Water Boi Reparative Leave-In Detangling Conditioner Spray

2 sizes
4.5 star rating
(297)
£32.00
NEW
The Clear Think’r Clarifying Shampoo The Clear Think’r Clarifying Shampoo

The Clear Think’r Clarifying Shampoo

2 sizes
4.6 star rating
(321)
£29.00
MINI SET
The Maintenance Crew Universal Start'r Kit Award
The Maintenance Crew Universal Start'r Kit The Maintenance Crew Universal Start'r Kit

The Maintenance Crew Universal Start'r Kit

4.3 star rating
(94)
£49.00
AWARD WINNER
The Rich One Moisture Repair Shampoo Award
The Rich One Moisture Repair Shampoo The Rich One Moisture Repair Shampoo

The Rich One Moisture Repair Shampoo

2 sizes
4.6 star rating
(405)
£29.00
The Rich One Moisture Repair Conditioner Award
The Rich One Moisture Repair Conditioner The Rich One Moisture Repair Conditioner

The Rich One Moisture Repair Conditioner

2 sizes
4.6 star rating
(224)
£29.00

GIVE SOME, GRAB SOME.

Everything you need to gift the ultimate glow-up—for you and your crew.

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GIFTS THAT GLOW HARD

The szn’s ultimate gifting destination, open 24/7.

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LUXE HAIRCARE

Turn heads with essentials that style, soften + repair.

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MUST-HAVE MAKEUP

Check these faves off your list for a look that lights up the room.

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SPOTLIGHT-WORTHY SKINCARE

All the goods for your brightest, smoothest skin.

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THE SCENT OF THE SZN

A bold floral fragrance to warm up your vibe.

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BODY BESTSELLERS

Soft, smooth skin. Irresistible scents. What’s not to love?

SHOP NOW

THE RADICALLY TRANSFORMATIVE POWER OF HAIR? RIHANNA OWNS THAT.

Hair’s been pivotal in Rihanna’s life, marking iconic eras as an artist, and as a person. Like all her brands, this one’s personal.
  • RIHANNA’S INSPO
  • EXPRESS YOURSELF
  • MADE TO REPAIR
  • BACKED BY EXPERTS

SELF-EXPRESSION THROUGH SWITCHIN’ HAIRSTYLES

Fenty Hair empowers you to wear your hair your way, no matter your type or texture—then switch it up the next day.
  • RIHANNA’S INSPO
  • EXPRESS YOURSELF
  • MADE TO REPAIR
  • BACKED BY EXPERTS

A REVOLUTION IN REPAIR FOR STRONG, HEALTHY HAIR

Infused with Replenicore-5 in every step so you can be unapologetically you, without compromising your hair health.
  • RIHANNA’S INSPO
  • EXPRESS YOURSELF
  • MADE TO REPAIR
  • BACKED BY EXPERTS

REPARATIVE HAIRCARE FOR ALL, BACKED BY SCIENCE + STYLISTS

Innovative formulas developed with the help of the best chemists + stylists, tested on all hair types and textures + loved by Rihanna.
  • RIHANNA’S INSPO
  • EXPRESS YOURSELF
  • MADE TO REPAIR
  • BACKED BY EXPERTS

WARM, AMBERY FLORAL SCENT

Luxe, rich + bright—the scent of a new era.

GOLDEN AMBER

LEMON + SPARKLING YUZU

FREESIA

LILY

COCONUT

REPLENICORE-5 REPAIRS AT EVERY STEP

Infused in all of our products—even our stylers—our proprietary complex is clinically tested to repair, strengthen, hydrate, smooth + protect at every step, no matter your hair type or texture.
  • ALWAYS-ON REPAIR
  • CUTTING-EDGE TECHNOLOGY
  • POWERHOUSE INGREDIENTS
  • HEALTHY HAIR FOR ALL

HEALTHY HAIR BACKED BY SCIENCE

Replenicore-5’s unique technology penetrates the cuticle, repairs split ends + reduces future breakage. Every time you use Fenty Hair, you’re repairing.
  • ALWAYS-ON REPAIR
  • CUTTING-EDGE TECHNOLOGY
  • POWERHOUSE INGREDIENTS
  • HEALTHY HAIR FOR ALL

INTENTIONAL, EFFICACIOUS FORMULA

Replenicore-5 is made up of five key components—all packed with nutrients known to fortify and promote healthy hair.
  • ALWAYS-ON REPAIR
  • CUTTING-EDGE TECHNOLOGY
  • POWERHOUSE INGREDIENTS
  • HEALTHY HAIR FOR ALL

STRONGER BY THE STYLE

Inspired by Rihanna’s love for self-expression through hair, Replenicore-5’s continuous loop of repair empowers you to wear your hair your way, and switch it up the next day.
  • ALWAYS-ON REPAIR
  • CUTTING-EDGE TECHNOLOGY
  • POWERHOUSE INGREDIENTS
  • HEALTHY HAIR FOR ALL

THE FENTY BEAUTY BRANDS

Rihanna's vision for haircare, beauty, skincare + fragrance for all.

FENTY HAIR

FENTY BEAUTY

FENTY SKIN

FENTY FRAGRANCE

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