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NEW

THE HOLIDAY
GLOW-UP
COLLECTION

Shine bright this szn with hair

that feels as good as it looks.

TREAT YOURSELF

NEW

THE WATER BOI
REPARATIVE LEAVE-IN
CONDITIONER SPRAY 

Clinical repair + hydration that won't weigh you down. 

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HIT ‘EM WITH THE HOTTEST HAIRSTYLES

Define, protect, slick or snatch—we got somethin’ for every hair type, texture + style. 

SHOP STYLERS

NEW

THE CLEAR THINKER CLARIFYING SHAMPOO

Break through the buildup—clarify + boost shine with a colour-safe shampoo infused with Salicylic Acid.

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HYDRATED HAIR ALL SUMMER 

Roll up to the vacay with strong, healthy strands.

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The Hydrated + Hot Ones Leave-in Conditioner + Heat Protectant Duo The Hydrated + Hot Ones Leave-in Conditioner + Heat Protectant Duo

The Hydrated + Hot Ones Leave-in Conditioner + Heat Protectant Duo

£35.00
NEW
The Rich Curls 3-Piece Curl-Defining Routine The Rich Curls 3-Piece Curl-Defining Routine

The Rich Curls 3-Piece Curl-Defining Routine

£39.00
AWARD WINNER BESTSELLER
The Homecurl Curl Defining Cream The Homecurl Curl Defining Cream

The Homecurl Curl Defining Cream

2 sizes
4.3 star rating
(638)
£29.00
BACK IN STOCK NEW
The Water Boi Reparative Leave-In Conditioner Spray on a peach background. The Water Boi Reparative Leave-In Conditioner Spray before and after on long thick hair.

The Water Boi Reparative Leave-In Detangling Conditioner Spray

2 sizes
4.5 star rating
(286)
£32.00
NEW
The Clear Think’r Clarifying Shampoo The Clear Think’r Clarifying Shampoo

The Clear Think’r Clarifying Shampoo

2 sizes
4.6 star rating
(321)
£29.00
MINI SET
The Maintenance Crew Universal Start'r Kit The Maintenance Crew Universal Start'r Kit

The Maintenance Crew Universal Start'r Kit

4.3 star rating
(91)
£49.00
AWARD WINNER BESTSELLER
The Comeback Kid Instant Damage Repair Treatment Bond Builder The Comeback Kid Instant Damage Repair Treatment Bond Builder

The Comeback Kid Instant Damage Repair Treatment Bond Builder

2 sizes
4.6 star rating
(321)
£34.00
AWARD WINNER
The Rich One Moisture Repair Shampoo The Rich One Moisture Repair Shampoo

The Rich One Moisture Repair Shampoo

2 sizes
4.6 star rating
(400)
£29.00
The Rich One Moisture Repair Conditioner The Rich One Moisture Repair Conditioner

The Rich One Moisture Repair Conditioner

2 sizes
4.6 star rating
(218)
£29.00
AWARD WINNER
image of protective type, protects up to 232 degrees C before and after of protective type on blonde curly haired model

The Protective Type 5-in-1 Heat Protectant Styler

2 sizes
4.3 star rating
(150)
£29.00

GIVE SOME, GRAB SOME.

Everything you need to gift the ultimate glow-up—for you and your crew.

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GIFTS THAT GLOW HARD

The szn’s ultimate gifting destination, open 24/7.

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LUXE HAIRCARE

Turn heads with essentials that style, soften + repair.

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MUST-HAVE MAKEUP

Check these faves off your list for a look that lights up the room.

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SPOTLIGHT-WORTHY SKINCARE

All the goods for your brightest, smoothest skin.

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THE SCENT OF THE SZN

A bold floral fragrance to warm up your vibe.

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BODY BESTSELLERS

Soft, smooth skin. Irresistible scents. What’s not to love?

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THE RADICALLY TRANSFORMATIVE POWER OF HAIR? RIHANNA OWNS THAT.

Hair’s been pivotal in Rihanna’s life, marking iconic eras as an artist, and as a person. Like all her brands, this one’s personal.
  • RIHANNA’S INSPO
  • EXPRESS YOURSELF
  • MADE TO REPAIR
  • BACKED BY EXPERTS

SELF-EXPRESSION THROUGH SWITCHIN’ HAIRSTYLES

Fenty Hair empowers you to wear your hair your way, no matter your type or texture—then switch it up the next day.
  • RIHANNA’S INSPO
  • EXPRESS YOURSELF
  • MADE TO REPAIR
  • BACKED BY EXPERTS

A REVOLUTION IN REPAIR FOR STRONG, HEALTHY HAIR

Infused with Replenicore-5 in every step so you can be unapologetically you, without compromising your hair health.
  • RIHANNA’S INSPO
  • EXPRESS YOURSELF
  • MADE TO REPAIR
  • BACKED BY EXPERTS

REPARATIVE HAIRCARE FOR ALL, BACKED BY SCIENCE + STYLISTS

Innovative formulas developed with the help of the best chemists + stylists, tested on all hair types and textures + loved by Rihanna.
  • RIHANNA’S INSPO
  • EXPRESS YOURSELF
  • MADE TO REPAIR
  • BACKED BY EXPERTS

WARM, AMBERY FLORAL SCENT

Luxe, rich + bright—the scent of a new era.

GOLDEN AMBER

LEMON + SPARKLING YUZU

FREESIA

LILY

COCONUT

REPLENICORE-5 REPAIRS AT EVERY STEP

Infused in all of our products—even our stylers—our proprietary complex is clinically tested to repair, strengthen, hydrate, smooth + protect at every step, no matter your hair type or texture.
  • ALWAYS-ON REPAIR
  • CUTTING-EDGE TECHNOLOGY
  • POWERHOUSE INGREDIENTS
  • HEALTHY HAIR FOR ALL

HEALTHY HAIR BACKED BY SCIENCE

Replenicore-5’s unique technology penetrates the cuticle, repairs split ends + reduces future breakage. Every time you use Fenty Hair, you’re repairing.
  • ALWAYS-ON REPAIR
  • CUTTING-EDGE TECHNOLOGY
  • POWERHOUSE INGREDIENTS
  • HEALTHY HAIR FOR ALL

INTENTIONAL, EFFICACIOUS FORMULA

Replenicore-5 is made up of five key components—all packed with nutrients known to fortify and promote healthy hair.
  • ALWAYS-ON REPAIR
  • CUTTING-EDGE TECHNOLOGY
  • POWERHOUSE INGREDIENTS
  • HEALTHY HAIR FOR ALL

STRONGER BY THE STYLE

Inspired by Rihanna’s love for self-expression through hair, Replenicore-5’s continuous loop of repair empowers you to wear your hair your way, and switch it up the next day.
  • ALWAYS-ON REPAIR
  • CUTTING-EDGE TECHNOLOGY
  • POWERHOUSE INGREDIENTS
  • HEALTHY HAIR FOR ALL

THE FENTY BEAUTY BRANDS

Rihanna's vision for haircare, beauty, skincare + fragrance for all.

FENTY HAIR

FENTY BEAUTY

FENTY SKIN

FENTY FRAGRANCE

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