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NEW

THE FLASHY ONE 9-IN-1 TREATMENT OIL

Drippin’ with benefits—over-the-top

hair oil that does the most.

shine on ‘em

NEW

THE IMPOSTER INVISI-BOOST VOLUMIZING DRY SHAMPOO

When life gets real, fake it—
absorb oil, boost volume +
vibrancy without a trace.

GIMME A BOOST

NEW

THE HEAD-TURNING POWER
OF A GOOD HAIR DAY, BOTTLED

Top off your look with notes of warm florals, yuzu, coconut, vanilla
+ sandalwood.

MEET THE MISTA

NEW

THE WATER BOI
REPARATIVE
LEAVE-IN CONDITIONER SPRAY 

Clinical repair + hydration that won't weigh you down. 

SHOP NOW

LUXE HAIRCARE

Turn heads with essentials that style, soften + repair.

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THE FLASHY ONE
9-IN-1 TREATMENT OIL

Your hair is about to shine—get ready to flaunt it.

20% OFF AWARD WINNER
The Homecurl Curl Defining Cream Award
The Homecurl Curl Defining Cream The Homecurl Curl Defining Cream

The Homecurl Curl Defining Cream

2 sizes
4.3 star rating
(755)
£29.00 £23.20 £68.24/L
20% OFF NEW
The Mista Hair + Body Fragrance Mist The Mista Hair + Body Fragrance Mist

The Mista Hair + Body Fragrance Mist

4.6 star rating
(256)
£26.00 £20.80 £231.11/L
20% OFF
The Water Boi Reparative Leave-In Detangling Conditioner Spray Award
The Water Boi Reparative Leave-In Conditioner Spray on a peach background. The Water Boi Reparative Leave-In Conditioner Spray before and after on long thick hair.

The Water Boi Reparative Leave-In Detangling Conditioner Spray

2 sizes
4.5 star rating
(336)
£32.00 £25.60 £128.00/L
20% OFF
The Rich One Moisture Repair Conditioner Award
The Rich One Moisture Repair Conditioner The Rich One Moisture Repair Conditioner

The Rich One Moisture Repair Conditioner

2 sizes
4.6 star rating
(246)
£29.00 £23.20 £77.33/L
20% OFF AWARD WINNER
The Rich One Moisture Repair Shampoo Award
The Rich One Moisture Repair Shampoo The Rich One Moisture Repair Shampoo

The Rich One Moisture Repair Shampoo

2 sizes
4.7 star rating
(440)
£29.00 £23.20 £77.33/L
NEW
The Imposter Invisi-Boost Volumizing Dry Shampoo The Imposter Invisi-Boost Volumizing Dry Shampoo

The Imposter Invisi-Boost Volumizing Dry Shampoo

4.5 star rating
(156)
£24.00 £413.79/kg
20% OFF AWARD WINNER
The Comeback Kid Instant Damage Repair Treatment Bond Builder Award
The Comeback Kid Instant Damage Repair Treatment Bond Builder The Comeback Kid Instant Damage Repair Treatment Bond Builder

The Comeback Kid Instant Damage Repair Treatment Bond Builder

3 sizes
4.5 star rating
(466)
£34.00 £27.20 £181.33/L
£52 VALUE
The Rich Curls 3-Piece Curl-Defining Routine The Rich Curls 3-Piece Curl-Defining Routine

The Rich Curls 3-Piece Curl-Defining Routine

4.2 star rating
(19)
£39.00 £27.30
20% OFF NEW
The Clear Think’r Clarifying Shampoo The Clear Think’r Clarifying Shampoo

The Clear Think’r Clarifying Shampoo

2 sizes
4.6 star rating
(321)
£29.00 £23.20 £77.33/L

SPRITZ ON FENTY HAIR’S SIGNATURE SCENT

It’s the head-turning power of a good hair day, bottled in an irresistible scent.

GOLDEN AMBER

COCONUT

LEMON + SPARKLING YUZU

FREESIA

LILY

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NEW
THE CLEAR THINKER CLARIFYING SHAMPOO

Break through the buildup—clarify + boost shine with a color-safe shampoo infused with Salicylic Acid.

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HEALTHY HAIR—FAST
RESULTS YOU CAN SEE + FEEL IN JUST 1 USE

Fast + easy bond-building treatment that penetrates deep to provide instant inside-out repair. Based on a clinical study when rinsed out.

THE COMEBACK KID
NEW MINIS
TRAVEL IN STYLE WITH REPARATIVE ROADIEZ

Hit the road with everything your hair needs in mini, TSA-approved sizes.

SHOP THE ROADIEZ
NEW
THE WATER BOI REPARATIVE LEAVE-IN CONDITIONER SPRAY

Get back in the game with clinical repair + hydration that won’t weigh you down.

SHOP NOW
HEALTHY HAIR ESSENTIALS

Get clear about your lineup with a routine of reparative essentials.

SHOP FENTY HAIR

REPLENICORE-5 REPAIRS AT EVERY STEP

Infused in all of our products—even our stylers—our proprietary complex is clinically tested to repair, strengthen, hydrate, smooth + protect at every step, no matter your hair type or texture.
  • ALWAYS-ON REPAIR
  • CUTTING-EDGE TECHNOLOGY
  • POWERHOUSE INGREDIENTS
  • HEALTHY HAIR FOR ALL

HEALTHY HAIR BACKED BY SCIENCE

Replenicore-5’s unique technology penetrates the cuticle, repairs split ends + reduces future breakage. Every time you use Fenty Hair, you’re repairing.
  • ALWAYS-ON REPAIR
  • CUTTING-EDGE TECHNOLOGY
  • POWERHOUSE INGREDIENTS
  • HEALTHY HAIR FOR ALL

INTENTIONAL, EFFICACIOUS FORMULA

Replenicore-5 is made up of five key components—all packed with nutrients known to fortify and promote healthy hair.
  • ALWAYS-ON REPAIR
  • CUTTING-EDGE TECHNOLOGY
  • POWERHOUSE INGREDIENTS
  • HEALTHY HAIR FOR ALL

STRONGER BY THE STYLE

Inspired by Rihanna’s love for self-expression through hair, Replenicore-5’s continuous loop of repair empowers you to wear your hair your way, and switch it up the next day.
  • ALWAYS-ON REPAIR
  • CUTTING-EDGE TECHNOLOGY
  • POWERHOUSE INGREDIENTS
  • HEALTHY HAIR FOR ALL

HEAVY ON THE HYDRATION 

Make a splash in juicy makeup, skincare + haircare must-haves. 

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MAKEUP DRIPPING WITH HYDRATING BENEFITS 
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HYDRATING BAWDY CARE 

Be an icon in high-impact hues.

SHOP NOW
MINIS THAT NEVER MISS

Stay ready when you're on the move with travel-friendly bestsellers + new arrivals.

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A FULL BODY INDULGENCE

Take center stage with Fenty Eau de Parfum.

SHOP NOW

THE FENTY BEAUTY BRANDS

Rihanna's vision for haircare, beauty, skincare + fragrance for all.

FENTY HAIR

FENTY BEAUTY

FENTY SKIN

FENTY FRAGRANCE

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