pro-filtr-soft-matte-longwear-foundation

Name: Pro Filt'r Soft Matte Longwear Foundation — #100
Brand: Fenty Beauty
SKU: 22827
Price: 34.0 GBP
Availability: InStock

FREE shipping & returns on all £35+ orders*

Details

YOUR OUT ALL DAY, OR UP ALL NIGHT, FRESH AF FOUNDATION.

GIVE IT TO ME QUICK:

A soft matte, longwear foundation that features climate-adaptive technology to fight heat, sweat + shine. Stay looking fresh morning or night with this buildable, medium to full coverage formula that is available in a range of 50 boundary-breaking shades.

DID YOU KNOW?!

Pro Filt’r Soft Matte Longwear Foundation is a 2019 Allure Reader’s Choice Award Winner!

TELL ME MORE:

Longwear, shine-free, soft matte finish
Features Climate Adaptive Technology that flexes with your skin in every environment to absorb oil instantly, reduce shine and leave a matte finish. Non-drying, and sweat- and humidity- resistant.
Instantly smooths and diffuses the look of pores
Light as air and undetectable on skin so you always look like you
Noncomedogenic
Available in 50 shades

HOW'D WE DO?

You asked, Rihanna answered. We paired up with our experts to refine and perfect our shade range. After doing extensive consumer testing and rigorous research, we refreshed our shade range to give y’all the most inclusive 50 shades yet.

We figured out that it takes the right balance of tone and texture to make matte foundation work on every skin type. We obsessed over custom pigment levels to capture your truest tones with a soft matte finish that’s just right—not too matte and not too shiny. The results? A comfortable longwear formula that lets skin look like skin. Made for all people to love.

Find your shade match with our Pro Filt'r Shade Match Tiktok filter.

Check out the Fenty Face here.

Fenty Beauty is 100% cruelty free. | Fill Weight: 1.08 oz / 32 mL

All 59 shades of Pro Filt'r Soft Matte Longwear Foundation are vegan.

AQUA/WATER/EAU, DIMETHICONE, TALC, PEG-10 DIMETHICONE, TRIMETHYLSILOXYSILICATE, POLYPROPYLENE, ISODODECANE, CETYL PEG/PPG-10/1 DIMETHICONE, NYLON-12, HDI/TRIMETHYLOL HEXYLLACTONE CROSSPOLYMER, PHENOXYETHANOL, SODIUM CHLORIDE, HYDROGEN DIMETHICONE, GLYCERIN, MAGNESIUM SULFATE, SODIUM DEHYDROACETATE, DISTEARDIMONIUM HECTORITE, ALUMINUM HYDROXIDE, METHICONE, BENZOIC ACID, DEHYDROACETIC ACID, PROPYLENE CARBONATE, ETHYLHEXYLGLYCERIN, PARFUM/FRAGRANCE, SILICA, BIOSACCHARIDE GUM-4, PENTAERYTHRITYL TETRA-DI-T-BUTYL HYDROXYHYDROCINNAMATE, ANANAS SATIVUS (PINEAPPLE) FRUIT EXTRACT, CARICA PAPAYA (PAPAYA) FRUIT EXTRACT, PAULLINIA CUPANA SEED EXTRACT, POTASSIUM SORBATE, TOCOPHEROL, SORBIC ACID. MAY CONTAIN/PEUT CONTENIR (+/-): TITANIUM DIOXIDE (CI 77891), IRON OXIDES (CI 77491, CI 77492, CI 77499).

Ingredients

All 59 shades of Pro Filt'r Soft Matte Longwear Foundation are vegan.

HOW TO

Be sure to prep skin with Fenty Skin Hydra Vizor SPF 30 Moisturizer before applying foundation, especially if your skin is dry. After moisturizing, prep skin with Pro Filt’r Instant Retouch Primer to smooth the look of pores and absorb shine, for smoother foundation application and extended makeup wear.
Always shake before use to activate. When testing shades, remember to let matte foundations dry completely to find your perfect match.
For full coverage: Apply 1-2 pumps of Pro Filt’r Foundation on the back of your hand. Using the Full-Bodied Foundation Brush 110, dot product onto the centre of your face and blend outward.
For medium, customizable coverage: Apply 1 pump of Pro Filt’r Foundation to the back of your hand. Using a damp Precision Makeup Sponge 100, begin applying product at the centre of your face, or wherever coverage is desired, pressing foundation into skin and blending outward.

RIHANNA’S WAY: For the ultimate pore coverage, press the Full-Bodied Foundation Brush 110 into skin, roll off, and repeat.

FAQ

What are the benefits of Pro Filt’r Soft Matte Foundation?

Fights heat, sweat + shine with its Climate-Adaptive Technology
Instantly smooths and diffuses the look of pores
Stays undetectable on skin so you always look like you

What did you change in the refined shades? Undertones, etc?

After extensive consumer testing and rigorous research, we introduced 9 new shades that match a wider range of undertones.

Why did we refine the 9 shades?

Because we’re always working to make sure YOUR SHADE’S BEEN MADE. These 9 new shades match a wider range of undertones.

Is powder foundation and concealer shades also following the same refinement? If not, why aren’t we changing those?

By nature, powder and concealer can stretch across more shades—liquid’s a little different. For now, the powder foundation and concealer lineup is staying as-is.

Where can I get help finding my perfect shade?

We got you three ways!

Use our Shade Finder to scan your face + AI technology will do the work.

Match yourself with Virtual Try-On. Yup, no in-store visits needed.

Shade Finding Tips

NOT SURE WHAT YOUR PERFECT SHADE IS?

Book a virtual consultation with one of our Fenty Beauty advisors to meet your match.

HOW TO FIND YOUR SHADE

Always shake Pro Filt'r foundation before use to activate. Pro Filt’r’s rich pigments need a moment to dry down to their truest color, so when you're testing shades, remember to let the formula dry completely to find your perfect match. Deciding between two shades? Try the lighter shade.

Don’t know your shade? Try using our Shade Finder.