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hella-thicc-volumizing-mascara

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Details

HELLA BIG, HELLA BOLD, HELLA THICC LASHES

GIVE IT TO ME QUICK:

The ultra-creamy, ultra-black formula features a tapered brush that coats and loads every lash for an effect that looks outrageous yet feels weightless.

TELL ME MORE:

Hella big, hella bold, hella thick lashes that go beyond volume. The full-bodied formula delivers a voluptuous and curvaceous lash effect that will have everyone turnin’ heads.

  • Ultra-black, longwear formula
  • The extreme volume creates an unreal dramatic lash effect
  • Sweat-, humidity-, & transfer-resistant
  • Tapered brush & full-bodied formula to coat, curl & lift lashes
  • Easily removable with Melt Awf Jelly Oil Makeup-Melting Cleanser


Fenty Beauty is 100% cruelty free.

CUZ I'M BLACK: AQUA/WATER/EAU, CERA ALBA/BEESWAX/CIRE D'ABEILLE, PARAFFIN, GLYCERYL STEARATE, ORYZA  SATIVA  CERA/ORYZA  SATIVA  (RICE)  BRAN WAX, BUTYLENE GLYCOL, PALMITIC ACID, ACACIA SENEGAL GUM, POLYBUTENE, VP/EICOSENE COPOLYMER, AMINOMETHYL PROPANOL, CERA CARNAUBA/COPERNICIA CERIFERA (CARNAUBA) WAX/CIRE DE CARNAUBA, STEARIC ACID, PHENOXYETHANOL, HYDROXYETHYLCELLULOSE, POTASSIUM SORBATE, HYDROLYZED PEA PROTEIN, HYDROLYZED VEGETABLE PROTEIN, ETHYLHEXYLGLYCERIN, POLYESTER-4, SODIUM BENZOATE, DISODIUM PHOSPHATE, SODIUM PHOSPHATE, TOCOPHEROL, IRON OXIDES (CI 77499).

KA-BLUEY: AQUA/WATER/EAU, CERA ALBA/BEESWAX/CIRE D'ABEILLE, PARAFFIN, GLYCERYL STEARATE, ORYZA SATIVA  CERA/ORYZA  SATIVA  (RICE)  BRAN WAX, BUTYLENE GLYCOL, PALMITIC ACID, ACACIA SENEGAL GUM, POLYBUTENE, VP/EICOSENE COPOLYMER, CERA CARNAUBA/COPERNICIA CERIFERA (CARNAUBA) WAX/CIRE DE CARNAUBA, AMINOMETHYL PROPANOL, STEARIC ACID, PHENOXYETHANOL, HYDROXYETHYLCELLULOSE, POTASSIUM SORBATE, HYDROLYZED PEA PROTEIN, HYDROLYZED VEGETABLE PROTEIN, ETHYLHEXYLGLYCERIN, POLYESTER-4, SODIUM BENZOATE, DISODIUM PHOSPHATE, SODIUM PHOSPHATE, ULTRAMARINES (CI 77007), TITANIUM DIOXIDE (CI 77891).

Ingredients

CUZ I'M BLACK: AQUA/WATER/EAU, CERA ALBA/BEESWAX/CIRE D'ABEILLE, PARAFFIN, GLYCERYL STEARATE, ORYZA  SATIVA  CERA/ORYZA  SATIVA  (RICE)  BRAN WAX, BUTYLENE GLYCOL, PALMITIC ACID, ACACIA SENEGAL GUM, POLYBUTENE, VP/EICOSENE COPOLYMER, AMINOMETHYL PROPANOL, CERA CARNAUBA/COPERNICIA CERIFERA (CARNAUBA) WAX/CIRE DE CARNAUBA, STEARIC ACID, PHENOXYETHANOL, HYDROXYETHYLCELLULOSE, POTASSIUM SORBATE, HYDROLYZED PEA PROTEIN, HYDROLYZED VEGETABLE PROTEIN, ETHYLHEXYLGLYCERIN, POLYESTER-4, SODIUM BENZOATE, DISODIUM PHOSPHATE, SODIUM PHOSPHATE, TOCOPHEROL, IRON OXIDES (CI 77499).

KA-BLUEY: AQUA/WATER/EAU, CERA ALBA/BEESWAX/CIRE D'ABEILLE, PARAFFIN, GLYCERYL STEARATE, ORYZA SATIVA  CERA/ORYZA  SATIVA  (RICE)  BRAN WAX, BUTYLENE GLYCOL, PALMITIC ACID, ACACIA SENEGAL GUM, POLYBUTENE, VP/EICOSENE COPOLYMER, CERA CARNAUBA/COPERNICIA CERIFERA (CARNAUBA) WAX/CIRE DE CARNAUBA, AMINOMETHYL PROPANOL, STEARIC ACID, PHENOXYETHANOL, HYDROXYETHYLCELLULOSE, POTASSIUM SORBATE, HYDROLYZED PEA PROTEIN, HYDROLYZED VEGETABLE PROTEIN, ETHYLHEXYLGLYCERIN, POLYESTER-4, SODIUM BENZOATE, DISODIUM PHOSPHATE, SODIUM PHOSPHATE, ULTRAMARINES (CI 77007), TITANIUM DIOXIDE (CI 77891).

How To

  • Before Application: Gently wipe off excess product off tip of mascara wand prior to application
  • Wiggle brush at the base of the lashes to build volume, continue to work product to tips of lashes
  • This formula was designed to grip onto every lash for max volume—make sure to coat your lashes from the base to the tip 
  • It’s buildable, so layer as much as you need to reach your desired effect

PRO TIPS:

  • Apply one eye at a time to allow mascara to dry between layers for best application
  • Using the mascara wand, brush lashes in three directions to desired thickness: Inner lashes in towards nose, centre up towards brow and outer corner towards ear for full fanned-out effect.

Rihanna's Inspo Sparkles

“I like to get every single little lash to expose them all. I wanted to make sure this mascara lets you do that. You get volume, lift, and curl all with one product and this amazing brush.” “I love doing different looks with my mascara so it was important for me to have a brush that allowed me to do it all! Sometimes I’ll do a couple extra coats with the fat side of the brush just on the lashes in my outer corners for an extra eye-opening look to accentuate my eye shape!”

BADA$$ FEMME-POWERED BEAUTY

Climb the ranks with this strong lineup of champions, exclusively here.

JUST 5-10 MINS, THEN RINSEHELLA BIG, HELLA BOLD, HELLA BLUE

Up the volume of your lash impact and your competition won’t know what hit ‘em—inspired by the mistress of mayhem, Jinx.

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GET YA LIDS COLOUR-TRICK’D

A tri-chrome color-shifting + retractable gel eyeliner channeling the energy of The Anomaly.

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REAL RULERS GET DUSTED WITH DIAMONDS

Superfine sparkle + the power of Mel unite to get you as gold and shimmered as you want.

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POWER UP YOUR GLOSS PERSONAS

Charge your lips with main character energy with a lineup of all-new Gloss Bomb shades inspired by the fierce femmes of Arcane.

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PAINT ON YOUR GILDED POWER ERA

Make a shimmering statement in gold with this Mel-inspired liquid liner.

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HIGHLIGHT YOUR LEGENDARY POW’R

A creamy quad of hyper-pigmented shades combine for a supercharged shine anywhere you want to glow.

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Fenty Beauty Logo

FENTY BEAUTY × ARCANE: JINX

Look criminally good in this colour-explosive glam.

Chrome Catch'r Shade-Shifting Gel Eyeliner — Arcane Collection Anoma'lit

Hella Thicc Volumizing Mascara — Arcane Collection Ka'Bluey

Diamond Bomb All-Over Diamond Veil — Arcane Collection Golden Rul'r

Gloss Bomb Universal Lip Luminizer — Arcane Collection Kaboom

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