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Made to move with you: A buildable, lightweight foundation in a natural matte finish that's extreme longwear and resists creasing—in 50 all-new shades to match more undertones.
FLUID FLEX FOUNDATION TECHNOLOGY BENDS + STRETCHES TO EVERY (E)MOTION FOR ALL-DAY SMOOTH WEAR.
STRAIGHT UP:
This game-changing waterproof foundation is engineered to flex, bend and stretch to every (e)motion without creasing or settling—no matter if you smile, cry or smooch. Its medium, buildable coverage delivers a natural matte finish that looks like skin and feels like nothing. Inspired by years of consumer notes, Rihanna took her original shade range back and started from scratch—fine-tuning undertones, creating more neutrals and testing all around the world. Now, more skin tones than ever can find their Fenty fit shade match in her best 50-shade range yet. Get started with our shade finder tool to get matched.
THE LOWDOWN:
Fluid Flex Foundation Technology moves with you + stays smooth
Resists creasing, sweat, humidity + transfer
94% agreed it doesn’t settle into fine lines*
Lightweight, medium, buildable coverage
Looks like skin + feels like nothing
More neutral undertones offer more flexibility for easy shade matching
Extreme longwear foundation with a natural matte finish that lasts up to 12 hours
Colour-true pigments that help resist oxidation
Infused with starfruit extract for all-day oil + shine control
For smoothest results, apply with Fluid Flex Foundation Brush 165
*in a consumer study of 33 people
Fenty Beauty is 100% cruelty free. | Fill Weight: Standard: 30 ml
For medium coverage, use one pump. Blend withFluid Flex Foundation Brush 165. Use a swiping motion for spreading, then stipple to build—start from center then move outwards.
If you want fuller coverage, layer on another pump where desired.
“I just fell in love with the formula, how light it was, how it matched my skin perfectly, the neutral undertones, all of the things that I wanted better in a foundation. Once you start using this, it's over."
Start with your skin type and decide what type of coverage, finish and wear you’d like. Then, find a shade to match your surface tone + undertone.
We got you! Use the Complexion Cheat Sheet to compare formulas + finishes, tap ASK AI in the site navigation and Virtual Services for personalized help.
No, it’s all new! 50 shades, now with more neutrals for max shade matching flexibility and fine-tuned undertones for all. You’ll definitely need to get rematched.
We recommend going in-person for the best shade matching experience.
Find your shade family and start with a neutral. Apply a thin layer, let it dry down for 5 mins, then adjust based on what you see. Go lighter or deeper as needed.
Need help online? Use our Shade Finder Tool or virtually try on the shades to find your match.
Finding your undertone can be quick and easy once you know what to look for.
Jewelry test: Does silver or gold brighten your look? Silver = cool-toned. Gold = warm-toned. Both = neutral.
Vein test: Check the color of your veins. Blue-purple veins = cool-toned. Green = warm-toned. Both or can't tell = neutral.
Don't overthink it—just notice what naturally brings your complexion to life.
Yes! Check out shades: 186N, 206W, 226W, 306N, 376N, 396N + 416W. Don't forget to try other neutral shades too—they're super flexible + make shade matching easy.
Fluid Flex Foundation Technology is the whole formula, a smooth and breathable polymer blend, engineered to move with you and infused with color-true longwear pigments that look like skin.
Yes, even dry skin can wear matte foundations. Pro Filt'r Fluid Flex is a natural matte that works on all skin types and hydrates skin for up to 12 hours.
Yes, Pro Filt'r Fluid Flex Foundation is non-comedogenic and reduces surface oil and mattifies skin for up to 12 hours.
Yes, Pro Filt'r Fluid Flex Foundation is suitable for sensitive skin. For rosacea or eczema, we recommend consulting with your doctor. You can peep the full list of ingredients on the product page.
Both! Pro Filt'r Fluid Flex Foundation is a water and silicone hybrid formula.
No, Pro Filt'r Fluid Flex Foundation does not contain any SPF. For hydration and sun protection, prep your skin with Hydra Vizor SPF Moisturizer before foundation.
No, Pro Filt'r Fluid Flex Foundation does not have any added fragrances.
Pro Filt'r Fluid Flex Foundation resists creasing, cracking + settling, so you can look smooth all day.
Pro Filt'r Fluid Flex Foundation is talc-free!
Yes, Pro Filt'r Fluid Flex Foundation is vegan-friendly.
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