You asked, Rihanna answered—carefully curating shades for people who still have not been served. She personally found people with hard-to-match skin tones and flew them in to create shades for them!
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Details
All 59 shades of Pro Filt'r Soft Matte Longwear Foundation are vegan.
AQUA/WATER/EAU, DIMETHICONE, TALC, PEG-10 DIMETHICONE, TRIMETHYLSILOXYSILICATE, POLYPROPYLENE, ISODODECANE, CETYL PEG/PPG-10/1 DIMETHICONE, NYLON-12, HDI/TRIMETHYLOL HEXYLLACTONE CROSSPOLYMER, PHENOXYETHANOL, SODIUM CHLORIDE, HYDROGEN DIMETHICONE, GLYCERIN, MAGNESIUM SULFATE, SODIUM DEHYDROACETATE, DISTEARDIMONIUM HECTORITE, ALUMINUM HYDROXIDE, METHICONE, BENZOIC ACID, DEHYDROACETIC ACID, PROPYLENE CARBONATE, ETHYLHEXYLGLYCERIN, PARFUM/FRAGRANCE, SILICA, BIOSACCHARIDE GUM-4, PENTAERYTHRITYL TETRA-DI-T-BUTYL HYDROXYHYDROCINNAMATE, ANANAS SATIVUS (PINEAPPLE) FRUIT EXTRACT, CARICA PAPAYA (PAPAYA) FRUIT EXTRACT, PAULLINIA CUPANA SEED EXTRACT, POTASSIUM SORBATE, TOCOPHEROL, SORBIC ACID. MAY CONTAIN/PEUT CONTENIR (+/-): TITANIUM DIOXIDE (CI 77891), IRON OXIDES (CI 77491, CI 77492, CI 77499).
Ingredients
All 59 shades of Pro Filt'r Soft Matte Longwear Foundation are vegan.
HOW TO
FAQ
What are the benefits of Pro Filt’r Soft Matte Foundation?
- Fights heat, sweat + shine with its Climate-Adaptive Technology
- Instantly smooths and diffuses the look of pores
- Stays undetectable on skin so you always look like you
What did you change in the refined shades? Undertones, etc?
After extensive consumer testing and rigorous research, we introduced 9 new shades that match a wider range of undertones.
Why did we refine the 9 shades?
Because we’re always working to make sure YOUR SHADE’S BEEN MADE. These 9 new shades match a wider range of undertones.
Is powder foundation and concealer shades also following the same refinement? If not, why aren’t we changing those?
By nature, powder and concealer can stretch across more shades—liquid’s a little different. For now, the powder foundation and concealer lineup is staying as-is.
Where can I get help finding my perfect shade?
We got you three ways!
Use our Shade Finder to scan your face + AI technology will do the work.
Match yourself with Virtual Try-On. Yup, no in-store visits needed.
Shade Finding Tips
NOT SURE WHAT YOUR PERFECT SHADE IS?
Book a virtual consultation with one of our Fenty Beauty advisors to meet your match.
HOW TO FIND YOUR SHADE
Always shake Pro Filt'r foundation before use to activate. Pro Filt’r’s rich pigments need a moment to dry down to their truest color, so when you're testing shades, remember to let the formula dry completely to find your perfect match. Deciding between two shades? Try the lighter shade.
Don’t know your shade? Try using our Shade Finder.
RIHANNA'S GO-TO SHADE
335. She also wears 330, 360, or 370, depending on the time of year.
Rihanna's Inspo
HAND PICKED FOR YOU
FACE LOOKIN’ FRESH MORNING + NIGHT
We’re breaking down your base routine for a soft matte finish.
Before foundation, moisturise your skin with Hydra Vizor SPF Moisturiser for smoother application.
SHOP NOWUse Pro Filt’r Instant Retouch Primer over your nose area + face to help blur pores and extend makeup wear.
SHOP NOWApply + blend your foundation with Full-Bodied Foundation Brush 110.
SHOP NOWPump it directly onto your brush. Apply with a tapping motion to build, buff + blend for seamless coverage.
SHOP NOWCOMPARE FOUNDATIONS
FENTY FOUNDATIONS MADE FOR ALL
Dial up the radiance in a naturally luminous look.
Eaze Drop Skin Tint's natural coverage instantly evens out your complexion with a flattering blurred effect.
Build your soft-matte Fenty Face to filter-free in all your selfies.
Build a quick, natural-looking base for your Fenty Face With Eaze Drop Tint Stick.